Creative Brief
Having enjoyed 3 years of fabulous success in a highly competitive industry that is packed with talent, Gracy Couture has become a name known for african haute couture. Gracy couture possesses a unique African range that will simply take your breath away. Their unique ability to combine rich, elaborate textures and exquisite fabrics with unusual items from various cultures around Africa, sets Them apart from the rest.
Whether you prefer traditional attire or something uniquely different, gracy couture will accommodate your style.
Task
Showcase african haute couture to the world
Year
2017
Design
UI/UX DESIGN,
WEB DESIGN,
WEB DEVELOPMENT
Client
Gracy Couture
THE CHALLENGE & DESIGN
The founders had a unique and very specific vision for their brand, We were approached to create something simple, clean and classic while also new school and yet friendly that would generate a constant increase in sales. The solution had to be effortlessly rolled out, while also reflecting the quality of Gracy Couture’s brand, service and products.
Taking influence from the heritage of the brand, we modernised the identity with a refreshed User Interface.
Our guiding principle was to create an ultra performant site, rich in graphics by accentuating light animation and minimize clicks.
Each single page had its own way to deal with content, colors, shapes and ideas revolving around the very same concept
Note
Gracy Couture have expanded into additional global territories. While we’re only a few rounds in and still in the testing phase, we’re happy to see Gracy Couture flying off wide and getting the recognition it deserves.
We’ve worked nonstop to lay a solid website with a design that will stand the test of time.